WHEN TO BOOK YOUR FLORIST The Timeline Guide for Design-Led Weddings

There is a lot of conflicting advice out there about wedding timelines. You’ll read checklists that say you don’t need to worry about florals until 6 months before the big day.

If you are planning a standard wedding, that timeline works fine.

But if you are here, you likely aren’t planning a "standard" wedding. You are looking for a cohesive design—one where the florals, linens, and lighting work together to create an atmosphere, not just a centerpiece.

To achieve that level of design, the timeline looks a little different. Here is the honest truth about when to book your design team, and why securing your date early is the best thing you can do for your budget and your peace of mind.

1. We Book Dates, Not Just Flowers

Unlike other vendors who might be able to squeeze in multiple events, luxury floral design is labor-intensive. It requires days of processing, hydration, and mechanics. To ensure every client gets our full attention, we limit the number of weddings we take per weekend.

The most popular dates in the DMV area (May, September, October) often book 12–14 months in advance. Booking early isn't just about checking a box; it's about securing the team you actually want, rather than settling for whoever is left.

2. Design Impacts the Budget (and the Venue)

A common mistake we see is couples booking a venue and setting their budget without consulting a designer first. They might spend 50% of their budget on a "blank canvas" venue, only to realize later that they need thousands of dollars in rentals and lighting to make it look finished.

The Benefit of Booking Early:

When you bring us on board early (10–12 months out), we act as your visual strategists. We can look at your venue and tell you: "The lighting here is tricky; let's allocate more budget there and simplify the table centers." We help you allocate your funds effectively so there are no expensive surprises down the road.

3. The "Pinterest vs. Reality" Factor

You don't need to have your entire vision finalized before you book us. in fact, it is better if you don't!

Many couples wait because they want to "figure out their look" first. But finding that look is exactly what we are here to do. When you book early, we have the time to curate a design board that is unique to you, sourcing specific vessels and linens that match your vibe perfectly.

4. Sourcing the Best Blooms

If your heart is set on specific, high-demand blooms (like that perfect shade of Toffee Rose or a specific Japanese Ranunculus), we need time to source them.

The global flower supply chain is complex. By booking 9–12 months out, we can work with our growers to reserve the highest quality product for your day. Waiting until the last minute often means relying on substitutions or paying higher prices for rush orders.

The Ideal Timeline

12–14 Months Out: The Ideal Window.

• You get your first choice of dates and full access to our design inventory.

9–12 Months Out: The Standard.

• You should be finalizing your design team now.

6 Months Out: Limited Availability.

• We will always try to accommodate, but popular dates may already be closed.

The Bottom Line

Your wedding design is more than just flowers on a table; it's the feeling your guests get when they walk into the room. Give yourself (and us) the luxury of time to create something truly unforgettable.

Check Your Date Availability